Experience:
Digital Marketing
Project Management
Education Technology
Video Production
Web Design
Coding

Education:
Instructional Systems Design 
Neuroscience
Philosophy
Film
B.A. History, with Honors
 

Tools:
Curriculum Design
PPC, SMM, CONTENT MARKETING
HTML/CSS, Python, SQL
Google Analytics 
CaptiVATE
Camtasia
Micrsosoft & Google SUITE
Photoshop, Illustrator
 


Experience


Account Manager

 

LOCBOX LABS
SAN FRANCISCO, CA
SEPTEMBER 2014—PRESENT

·       Manages over 75 small to medium business accounts strategizing revenue-generating marketing campaigns across email, Facebook, Google AdWords, and Twitter; managing Facebook Ads and AdWords; increasing client reputation and SEO through social media campaigns; directing automated SaaS marketing

·     

  With engineers and campaign data, helped design the marketing software to report open rates, click through rates, and conversions, event campaigns, new birthday collectors, increasing customer usage and end-consumer engagement

·       Mentors new account managers in SEO and SMM best practices as a source of valued product and marketing knowledge

·       Handles top accounts, including Facebook case study clients and high-worth new customers


Technology Director

 

Caducus Folium+ Design Centers
San Francisco, CA
March 2014—Present

Directing marketing strategy for luxury furniture merchandiser, including  social media marketing and  content marketing 

Designed Website using CSS, HTML on Squarespace

website design

website design


Digital Marketing Manager

 

Freelance
San Francisco, CA
September 2010—Present

 

Provided social media marketing consulting for Fonta Flora Brewery, helping direct their social content for the State of Origin Craft Brew Festival

Created website and consulted on social media strategy for Hurricane Sandy relief charity S.O.S. LI/NY

Edited, assisted marketing, and managed blogs: 
thepracticedaccident.com 
thethoughtfulspot.wordpress.com for writer Anne Elizabeth

Aided research in business objectives and market analysis for tech start-up Dine With Friends 

Assistant Director to short promotional film "The Ladies Room" for Zeehive Creative. Created daily call sheets, managed production schedule; coordinated cast, crew, and location managers; scouted and handled casting calls; assisted preproduction script break down and shoot schedule



Account Manager

 

58Phases
Austin, TX
September 2011–February 2014

Managed affiliate partner relations with over 800 merchants from global brands to boutique firms, including Expedia, Hotels.com, The Bay Affiliates, Dyson, Sony, Lenovo, Dell, and LeapFrog

Identified and developed over 700 new partners via business proposals and positive referrals, thereby driving sustainable growth

Coordinated marketing team, engineers, content creators, designers, and clients to create and execute marketing strategies to drive performance

Analyzed key performance indicators, including search engine marketing (SEM) analysis, click-through-rate (CTR), conversion rate, earnings per click (EPC), average order volume (AOV), organic search, and market competition to take appropriate action for short term and long term growth

Created editorial calendar and managed social media, blog, and content marketing for CouponGurus.com and Wantacode.ca 

Used HTML and CSS to create, schedule and send marketing newsletters with over 75k subscribers, running A/B testing for optimal conversions


Increased November 2013 through January 2014 YOY revenue by over 25% directly contributing to corporate profitability

Remained only site with 100% profitability, bringing Wantacode.ca site rank from off the radar to 11,658 in Canada on Alexa.com, the global traffic indicator,  in August 2013

Responsible for brand building through coupon copywriting, content creation, search engine optimization, email marketing, and conversion optimization

Customer retention and organic search success 25% and 160% above company standard respectively

Responsible for daily management and performance of Wantacode.ca

Created training materials for new-hires and supervised contract workers

Accelerated career growth, from copywriter to partner manager in under 6 months

Social media marketing promotions

Social media marketing promotions


Product Manager

 

AI 011
Austin, TX
March 2011–March 2013

 

Helped create a prototype self learning personalized newsfeed to aggregate research and provide actionable learning analytics through networked comparison, at 01101011, with possible Google Glass applications

Aided startup research, business plan generation, UX/UI design, brand building, and market analysis as well as participated in funding discussions

Interfaced with engineers to develop feature functionality

AI Personal Newsfeed

AI Personal Newsfeed


Video Production Office Manager

 

Action Figure
Austin, TX
March 2010–August 2010

Served as point-of-contact for all in-house scheduling and communication

Assisted executive producer and producer with preproduction crew-up, streamlined communication, created shoot schedules and call sheets, assisted creation of final production books, as well as assisted casting and craft

Excelled at client interface and post-production client-service

Assisted managing post-production, checked time sheets and helped with scheduling to ensure project deliverables were met on time

Participated in brainstorming sessions for toddler yoga cartoon series; observed pitch meetings and script meetings for future reality series and commercials as well as budget negotiations

Contract negotiations for duel sound stages for commercial, music video, and film production as well as grip, electric and lighting equipment

Assisted account management with human resources and building management, collected and collated crew invoices

Hired, trained, and supervised 10 interns as office production assistants

On set

On set


Production Assistant

 

Freelance
Austin, TX
January 2010–December 2013

Moxie Firecracker Films
Brooklyn, NY
February 2009–July 2009

 

Intern and office production assistant for Moxie Firecracker Films

Aided research and fact checking for Liz Garbus's Emmy-nominated documentary Bobby Fischer Against the World and Rory Kennedy's Sundance Film Festival kickoff documentary The Fence (La Barda)

Created dubs, logged tapes, created transcripts and digitized film

Set production assistant for various online videos, including Whole Food Market, Ford/ Yahoo series "Plugged In,"  H-E-B, Rhapsody, GMC/Dude Perfect and others

Production assistant for documentary The Fence (La Barda)

Production assistant for documentary The Fence (La Barda)

P.A. for pre-production

P.A. for pre-production


Founder

 

Believe–Make Productions
New York, NY
June 2013–December 2013

 

Founded green charity to encourage healthy and quality living

Created website HowGreenisMyCoupon.com

Turning affiliate marketing to good with green-conscious shopping

Turning affiliate marketing to good with green-conscious shopping


 

Audited: 
Fundamentals of Neuroscience Part 1

 

Stanford Online MOOC

Web
Fall 2011

Artificial Intelligence

  • Completed first world-wide popular xMOOC with aid of Khan Academy
 
 

Masters Studies: Instructional Systems Design
SDSU

Web
January 2014–Present

Part time studies in learning theory and learning practices to create predictable performance results

Completed: Introduction to ISD

In Process: Education Multimedia Web Development 

 

Graduate Studies: Philosophy
Stonybrook University

New York, NY
Fall 2009

Non-matriculated studies focused on mind and language

 
 

B.A. History, cum laude
Wake Forest University

Winston-Salem, NC
August 2004–May 2007

Honors History

Phi Beta Alpha, History Honors Society

Art History Minor

Awarded Forrest W. Clonts Prize in History for honors thesis paper "Aristeas of Proconessus"

 

 

 

Undergraduate Studies:
University of Chicago

Chicago, IL
October 2003–June 2004

Undergraduate Studies

 

Tools


HTML/CSS
SQL (intermediate)
Python (intermediate)
Excel
MS Office Suite
Google Docs
Web Design 
Photoshop
Illustrator

SEO, SEM
Social Media Marketing
Content Marketing
Google AdWords
Google Analytics
Affiliate Marketing
Hootsuite
TweetDeck
Mailchimp

 

 

French
Spanish (basic)
German (basic)
Asana
Trello
Basecamp
HipChat
Wordpress
Squarespace
Blackboard