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EXPERIENCE

 

Learner Operations Specialist

 

Coursera
Mountain view, CA
may 2016—PRESENT


Head of Customer Success

 

Locbox labs, Inc.
San Francisco, CA
September 2014—May 2016

 

Success Manger
Sept. 2014–Feb. 2015
Senior Success Manger
Feb. 2015–Aug. 2015
Success Team Lead
Sept. 2015– Jan. 2016
Head of Success (de facto CEO) 
Jan. 2016–May 2016

Hires, trains, mentors, and leads day-to-day operations of Customer Success team. Supports team with customer escalations cases, company process development, product feature updates, business development and projecting churn

Decreased customer churn rate from 5.37% in Q3 to 4.77% in Q4 while increasing customer satisfaction rate from 83% to 91% from Q3 to Q4. Dropped revenue churn from 9.5% to .6% in first month as team manager.

Created user onboarding curriculum based on past user data best practices, supervising marketing, creatives, and engineers for deployment

Created and deployed user onboarding curriculum for successful client product usage based on user segments, managed cross-functional team for development

Developed our companies Facebook Ads new customer acquisition beta program through Q1 which led to company-wide adoption in Q2   

Ran a successful and well-received training workshop for Success team to roll-out new Facebook Ads project  

Collaborated with Director of Business Operations to define goals of client implementation, constructed new implementation processes, and deployed with team

Strategizes with engineers and design teams to develop product features that increase customer usage, consumer engagement, and ROI; features include increased campaign metrics for more data-driven and effective campaigns; increased automated campaign targeting; improvements to website pop-up (most successful product release to date by account usage) 

Spearheaded Facebook Ads operation which increased top-line revenue by 12% MoM in April and 15% in May and June, directly contributing to corporate profitability

Audits client interaction, email campaigns, and Facebook ad campaign quality and provides instant feedback / training to the success team.

Manages key accounts (multi-location and franchise relationships) and proactively updates internal stakeholders of progress, issues, and potential upsell opportunities. Key accounts include Facebook Case Study and clients featured in TechCrunch

Cultivated key account relationships leading to Preferred Vendor status for three national franchises, directly contributing to company growth

Extensive knowledge of small and local merchants across verticals (F&B, Day Spa, Events & Activities, Auto, Fitness, etc.) and their differentiated needs for online marketing solutions

Hacks together SQL databases for team when necessary.

 

Automated SaaS marketing


Technology Director

 

Caducus Folium+ Design Centers
San Francisco, CA
March 2014—Present

Directing marketing strategy for luxury furniture merchandiser located in USA, Costa Rica, Nicaragua, Honduras, and Ecuador. Manages company wide  social media marketing and  content marketing 

Designed Website using CSS, HTML on Squarespace

website design

website design


Digital Marketing Manager

 

Freelance
San Francisco, CA
September 2010—Present

 

Digital Marketing Manager for Morgan Stuart Logistics

Created website and consulted on social media strategy for The Time Butlers, Hurricane Sandy relief charity S.O.S. LI/NY

Provided social media marketing consulting for Fonta Flora Brewery, helping direct their social content for the State of Origin Craft Brew Festival

Edited, assisted marketing, and managed blogs: 
thepracticedaccident.com 
thethoughtfulspot.wordpress.com for writer Anne Elizabeth

Aided research in business objectives and market analysis for tech start-up Dine With Friends 

Assistant Director to short promotional film "The Ladies Room" for Zeehive Creative. Created daily call sheets, managed production schedule; coordinated cast, crew, and location managers; scouted and handled casting calls; assisted preproduction script break down and shoot schedule



Account Manager

 

58Phases
Austin, TX
September 2011–February 2014

Managed affiliate partner relations with over 800 merchants from global brands to boutique firms, including Microsoft, Expedia, The Bay Affiliates, Dyson, Sony, Lenovo, Dell, and LeapFrog

Identified and developed over 700 new partners via business proposals and positive referrals, thereby driving sustainable growth

Coordinated marketing team, engineers, content creators, designers, and clients to optimize landing pages, PPC ads,  and weekly newsletters to drive performance

Analyzed key performance indicators, including search engine marketing (SEM) analysis, click-through-rate (CTR), conversion rate, earnings per click (EPC), average order volume (AOV), organic search, and market competition to take appropriate action for short term and long term growth

Created editorial calendar and managed social media, blog, and content marketing for CouponGurus.com and Wantacode.ca 

Used HTML and CSS to create, schedule and send marketing newsletters with over 75k subscribers, running A/B testing for optimal conversions

 

Increased November 2013 through January 2014 YOY revenue by over 25% directly contributing to corporate profitability

Remained only site with 100% profitability, bringing Wantacode.ca site rank from off the radar to 11,658 in Canada on Alexa.com, the global traffic indicator,  in August 2013

Responsible for brand building through coupon copywriting, content creation, search engine optimization (SEO), email marketing for conversion optimization

Customer retention and organic search success 25% and 160% above company standard respectively

Responsible for daily management and performance of Wantacode.ca while leading a team of content creators 

Created training materials for new-hires and supervised contract workers

Accelerated career growth, from copywriter to partner manager in under 6 months

Social media marketing promotions

Social media marketing promotions


Product Manager

 

AI 011
Austin, TX
March 2011–March 2013

 

Helped create a prototype machine learning personalized newsfeed to aggregate research and provide actionable learning analytics through networked comparison, at 01101011, with possible Google Glass applications

Aided startup research, business plan generation, UX/UI design, brand building, and market analysis as well as participated in funding discussions

Interfaced with engineers to develop feature functionality

AI Personal Newsfeed

AI Personal Newsfeed


Video Production Office Manager

 

Action Figure
Austin, TX
March 2010–August 2010

Served as point-of-contact for all in-house scheduling and communication

Assisted executive producer and producer with preproduction crew-up, streamlined communication, created shoot schedules and call sheets, assisted creation of final production books, as well as assisted casting and craft

Excelled at client interface and post-production client-service

Assisted managing post-production, checked time sheets and helped with scheduling to ensure project deliverables were met on time

Participated in brainstorming sessions for toddler yoga cartoon series; observed pitch meetings and script meetings for future reality series and commercials as well as budget negotiations

Contract negotiations for duel sound stages for commercial, music video, and film production as well as grip, electric and lighting equipment

Assisted account management with human resources and building management, collected and collated crew invoices

Hired, trained, and supervised 10 interns as office production assistants

On set

On set


Production Assistant

 

Freelance
Austin, TX
January 2010–December 2013

Moxie Firecracker Films
Brooklyn, NY
February 2009–July 2009

 

Intern and office production assistant for Moxie Firecracker Films

Aided research and fact checking for Liz Garbus's Emmy-nominated documentary Bobby Fischer Against the World and Rory Kennedy's Sundance Film Festival kickoff documentary The Fence (La Barda)

Created dubs, logged tapes, created transcripts and digitized film

Set production assistant for various online videos, including Whole Food Market, Ford/ Yahoo series "Plugged In,"  H-E-B, Rhapsody, GMC/Dude Perfect and others

Production assistant for documentary The Fence (La Barda)

Production assistant for documentary The Fence (La Barda)

P.A. for pre-production

P.A. for pre-production

EDUCATION

Masters Studies: Learning Design and Technology
San Diego State University Online

WEB
JANUARY 2014–PRESENT

Part time studies in learning theory and learning practices to create predictable performance results

Completed:
Gamification for Learning
Introduction to Instructional Systems Design
Education Multimedia Web Development
Instructional Design Theory

Independent Studies: Machine Learning
NovoEd

WEB
2016–PRESENT

Audited: 
Cognitive technologies: The real opportunities for business

Independent Studies: How we Learn
Coursera

WEB
2012–PRESENT


Completed:
Model Thinking
E-Learning and Digital Cultures
Bioelectricity


Audited:
Synapses, Neurons, and Brains
Marketing 101 (Wharton)
Networks Illustrated: Principles without Calculus
Learning How to Learn

Independent Studies: How we Learn
edX

WEB
2014–PRESENT

Completed:
Effective thinking through Mathematics

Audited: 
Fundamentals of Neuroscience Part 1

Independent Studies: Artificial Intelligence
Stanford Online MOOC

WEB
FALL 2011

Completed first world-wide popular xMOOC with aid of Khan Academy

Graduate Studies: Philosophy
Stonybrook University

NEW YORK, NY
FALL 2009

Non-matriculated studies focused on mind and language

Undergraduate Studies: B.A. History, cum laude
Wake Forest University

WINSTON-SALEM, NC
AUGUST 2004–MAY 2007

Honors History
Phi Beta Alpha, History Honors Society
Art History Minor
Awarded Forrest W. Clonts Prize in History for honors thesis paper "Aristeas of Proconessus"

Undergraduate Studies: French, Astrophysics, Literature
University of Chicago

CHICAGO, IL
OCTOBER 2003–JUNE 2004

Undergraduate Studies
Dean's List

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TOOLS

Curriculum Design
Captivate
HTML/CSS
Python (intermediate)
Excel
Google Docs
Web Design
Photoshop
Illustrator
Camptasia

 

SEO, SEM, SMM
Content Marketing
Google AdWords
Google Analytics
Facebook Ads
Affiliate Marketing
Email marketing
Automated SaaS Marketing

French
German, Spanish (basic)
Asana, Trello, Slack
Basecamp, HipChat
Wordpress, Squarespace, Weebly
Blackboard
Salesforce
Zendesk
Twilio
Ubiq
Mailchimp


 

This is me, Megan Bute, in front of the life-size LEGO model of the Liberty Bell at the Philadelphia airport

Megan Bute
megan @ meganbute . com