EXPERIENCE
Senior Growth Product Manager
8th Wall
Palo Alto, CA
June 2020 — Present
Helping the world create the most extraordinary augmented reality content – no app required.
Growth Product Manager
Coursera
Mountain view, CA
February 2019—April 2020
Led cross-functional growth acquisition product development from initial concept to launch with engineering, design, data science, user research, and marketing
Responsible for registration and traffic KPIs, achieved 16% annual registration growth exceeding plan
Managed yearly, quarterly and bi-weekly product planning roadmap, distilling product features, project prioritization and milestone creation to track dependencies, monitor progress, alleviate blockers and drive projects to completion in strong collaboration with engineering and design teams
Ran bi-weekly sprints, setting goals, prioritizing bugs and features updates
Presented quarterly roadmaps to multiple executives, presents OKR results at all-hands, and presents weekly experiment analysis and product review to growth cross-functional leads and engineering teams
Updated certificates for improved viral conversion by +50%
Launched Coursera’s new homepage which has led to +4% annual registration growth
Achieved +3% annual reigration growth on primary product description pages by analysing user research and customer segments to highlight top value proposition and unmet user needs
Led pilot initiative to improve site speed, reducing time to interactive by 5 seconds resulting in +1% registration growth sitewide, leading to further company investment in performance
Identified company’s first viral growth opportunity, leading to +50% registration and +50% sharing
Prioritized SEO content and technical initiatives leading to the best SEO test in Coursera’s history; partnered with Google as one of the pilot search programs
Prioritized authentication updates, including mitigating security risks and implementation of social logins
Product point of contact for privacy and security, launching cookie, GDPR and CCPA updates
Selected as co-lead for Women@ diversity employee resource group
Senior Product Specialist (Learner Services Senior Strategist)
Coursera
Mountain view, CA
may 2016—February 2019
Articulate and prioritize technology needs that are blocking scale and efficiency gains
Facilitate cross-functional collaborative communication between various orgs, including Product, Engineering, Legal, Finance, Industry Partnerships, and Enterprise teams by providing the learner experience point of view and support metrics in design, development and product launch phases
Articulate and prioritize technology needs that are blocking scale and efficiency gains as acting product manager for internal tools development with outsourced engineering team Symphony
Established the Product Specialist role across the company, drove data-driven workflows to enable team success across engineering sub-teams, including prefabbed dashboards for A/B tests and client launches
Hackathon spring 2018 team winners (Megan on far right)
Created and maintains weekly, monthly, and quarterly dashboards to analyze user issue type trends from reactive learner support to help drive product prioritization, developing tagging system at 95% utilization
Reduces support costs by thousands and continuously outsource in-house workflows, using templates, Zendesk, Slack, Google drive, and JIRA integrations to automate and increase efficiency
Work with Engineering Managers to develop “Engineering and Non-Engineering contract” on JIRA prioritization, establishing resolution expectations company-wide
Acted as a lead for the Services team in developing and launching a AI chatbot, which hit a 34% deflection rate compared to industry standards (~25%) before resourcing was pulled
Won “Best in Class” and “Boldness” at internal hackathon for leading and motivating engineering team to create shareable Course Certificates, to celebrate accomplishments and increase brand awareness and conversions
Customer Success Team Lead
Locbox labs, Inc.
San Francisco, CA
September 2014—May 2016
Success Manger
Sept. 2014–Feb. 2015
Senior Success Manger
Feb. 2015–Aug. 2015
Success Team Lead
Sept. 2015– Jan. 2016
Head of Success (de facto CEO)
Jan. 2016–May 2016
Hires, trains, mentors, and leads day-to-day operations of Customer Success team. Supports team with customer escalations cases, company process development, product feature updates, business development and projecting churn
Decreased customer churn rate from 5.37% in Q3 to 4.77% in Q4 while increasing customer satisfaction rate from 83% to 91% from Q3 to Q4. Dropped revenue churn from 9.5% to .6% in first month as team manager.
Created user onboarding curriculum based on past user data best practices, supervising marketing, creatives, and engineers for deployment
Created and deployed user onboarding curriculum for successful client product usage based on user segments, managed cross-functional team for development
Developed our companies Facebook Ads new customer acquisition beta program through Q1 which led to company-wide adoption in Q2
Ran a successful and well-received training workshop for Success team to roll-out new Facebook Ads project
Collaborated with Director of Business Operations to define goals of client implementation, constructed new implementation processes, and deployed with team
Strategizes with engineers and design teams to develop product features that increase customer usage, consumer engagement, and ROI; features include increased campaign metrics for more data-driven and effective campaigns; increased automated campaign targeting; improvements to website pop-up (most successful product release to date by account usage)
Spearheaded Facebook Ads operation which increased top-line revenue by 12% MoM in April and 15% in May and June, directly contributing to corporate profitability
Audits client interaction, email campaigns, and Facebook ad campaign quality and provides instant feedback / training to the success team.
Manages key accounts (multi-location and franchise relationships) and proactively updates internal stakeholders of progress, issues, and potential upsell opportunities. Key accounts include Facebook Case Study and clients featured in TechCrunch
Hacked product to drive new and repeat consumer usage, creating tremendous value for business clients. Cultivated key account relationships leading to Preferred Vendor status for three national franchises, directly contributing to company growth
Extensive knowledge of small and local merchants across verticals (F&B, Day Spa, Events & Activities, Auto, Fitness, etc.) and their differentiated needs for online marketing solutions
Hacks together SQL databases for team when necessary.
Example marketing calendar collateral created with success team and design
Technology Director
Caducus Folium+ Design Centers
San Francisco, CA
March 2014—Present
Directing marketing strategy for luxury furniture merchandiser located in USA, Costa Rica, Nicaragua, Honduras, and Ecuador. Manages company wide social media marketing and content marketing
Designed Website using CSS, HTML on Squarespace
website design
Digital Marketing Manager
Freelance
San Francisco, CA
September 2010—Present
Digital Marketing Manager for Morgan Stuart Logistics
Created website and consulted on social media strategy for The Time Butlers, Hurricane Sandy relief charity S.O.S. LI/NY
Provided social media marketing consulting for Fonta Flora Brewery, helping direct their social content for the State of Origin Craft Brew Festival
Edited, assisted marketing, and managed blogs:
thepracticedaccident.com
thethoughtfulspot.wordpress.com for writer Anne Elizabeth
Aided research in business objectives and market analysis for tech start-up Dine With Friends
Assistant Director to short promotional film "The Ladies Room" for Zeehive Creative. Created daily call sheets, managed production schedule; coordinated cast, crew, and location managers; scouted and handled casting calls; assisted preproduction script break down and shoot schedule
Account Manager
58Phases
Austin, TX
September 2011–February 2014
Managed affiliate partner relations with over 800 merchants from global brands to boutique firms, including Microsoft, Expedia, The Bay Affiliates, Dyson, Sony, Lenovo, Dell, and LeapFrog
Identified and developed over 700 new partners via business proposals and positive referrals, thereby driving sustainable growth
Coordinated marketing team, engineers, content creators, designers, and clients to optimize landing pages, PPC ads, and weekly newsletters to drive performance
Analyzed key performance indicators, including search engine marketing (SEM) analysis, click-through-rate (CTR), conversion rate, earnings per click (EPC), average order volume (AOV), organic search, and market competition to take appropriate action for short term and long term growth
Created editorial calendar and managed social media, blog, and content marketing for CouponGurus.com and Wantacode.ca
Used HTML and CSS to create, schedule and send marketing newsletters with over 75k subscribers, running A/B testing for optimal conversions
Increased November 2013 through January 2014 YOY revenue by over 25% directly contributing to corporate profitability
Remained only site with 100% profitability, bringing Wantacode.ca site rank from off the radar to 11,658 in Canada on Alexa.com, the global traffic indicator, in August 2013
Responsible for brand building through coupon copywriting, content creation, search engine optimization (SEO), email marketing for conversion optimization
Customer retention and organic search success 25% and 160% above company standard respectively
Responsible for daily management and performance of Wantacode.ca while leading a team of content creators
Created training materials for new-hires and supervised contract workers
Accelerated career growth, from copywriter to partner manager in under 6 months
Social media marketing promotions
Product Manager
AI 011
Austin, TX
March 2011–March 2013
Helped create a prototype machine learning personalized newsfeed to aggregate research and provide actionable learning analytics through networked comparison, at 01101011, with possible Google Glass applications
Aided startup research, business plan generation, UX/UI design, brand building, and market analysis as well as participated in funding discussions
Interfaced with engineers to develop feature functionality
AI Personal Newsfeed
Video Production Office Manager
Action Figure
Austin, TX
March 2010–August 2010
Served as point-of-contact for all in-house scheduling and communication
Assisted executive producer and producer with preproduction crew-up, streamlined communication, created shoot schedules and call sheets, assisted creation of final production books, as well as assisted casting and craft
Excelled at client interface and post-production client-service
Assisted managing post-production, checked time sheets and helped with scheduling to ensure project deliverables were met on time
Participated in brainstorming sessions for toddler yoga cartoon series; observed pitch meetings and script meetings for future reality series and commercials as well as budget negotiations
Contract negotiations for duel sound stages for commercial, music video, and film production as well as grip, electric and lighting equipment
Assisted account management with human resources and building management, collected and collated crew invoices
Hired, trained, and supervised 10 interns as office production assistants
On set
Production Assistant
Freelance
Austin, TX
January 2010–December 2013
Moxie Firecracker Films
Brooklyn, NY
February 2009–July 2009
Intern and office production assistant for Moxie Firecracker Films
Aided research and fact checking for Liz Garbus's Emmy-nominated documentary Bobby Fischer Against the World and Rory Kennedy's Sundance Film Festival kickoff documentary The Fence (La Barda)
Created dubs, logged tapes, created transcripts and digitized film
Set production assistant for various online videos, including Whole Food Market, Ford/ Yahoo series "Plugged In," H-E-B, Rhapsody, GMC/Dude Perfect and others
Production assistant for documentary The Fence (La Barda)
P.A. for pre-production
