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Optimizing effective communication
I use design best practices, research on how our brain works, combined with conversion analytics to help my clients effectively communicate with their current and future customers. Scroll below for examples of web design, content marketing and basic design skills.
I work with my clients to balance the look and feel of their brand and continually optimize for conversions. I help my clients create clickable interfaces with proven metrics to help obtain their goals. My website designs are backed by SEO keyword and on-page optimization for conversion. I have designed in Squarespace, WordPress, Wix, Shopify, Weebly, and many more.
Creating compelling content marketing is an art-form and science for conversions and lead nurturing. My expertise in automated marketing adds rocket engines behind well-crafted emails. I help my client create personalized, delivery optimization, targeted email marketing sent at the right time to the right person.
It's important to communicate to your customers in the space they feel comfortable. I help my clients, both large and small, adapt to omni-channel marketing in the digital age.
Need a quick design? My design skills with Photoshop, Illustrator, Canva.com, and pagemodo.com will get the job done with the correct standards needed for the channel you are using.
Healthcare Online Assessment
My instructional design class at San Diego State University was selected to create a online course to teach patient safety for health care safety credentialing. These are mock-ups of the 200 slide project my team submitted. The instructional method for Far Transfer knowledge is through hands on experience. Without that option, online simulation and testing were the next best option. To simulate the working environment, we based our design on the EPIC electronic healthcare records our users accessed on a daily basis.
Other design considerations included:
- Avoided extraneous graphics and design elements that have little to negative impact on learning
- Created simple navigation locating the learners journey for self-paced learning (adults learners like choices)
- Color choices, font placement, tables, and audio script complimented one another in layers to avoid distracted learning, based on cognitive load theory
Healthcare Job Aid
While taking notes may seem like an everyday task, the necessary information for each type of message differs from one business vertical ton the next. In healthcare, this information saves lives. Many small omissions in information, such as the proper spelling of a last name or a pharmacy number, wasted an estimated 948–1300 hours a year of the manager and doctor’s time looking for necessary information. This is costing the company approximately $33,400 – $54,600 annually or $334,000 – $546,000 over ten years.
By providing a step-by-step procedure in an easily digestible and memorable way, receptionists need only remember where information is stored in the job aid to take a complete, error-free phone message. In the CDT model, this is a remember procedure job aid.
Education Game Prototype
No two children are alike and no child will develop at the exact same rate as another. Knowing the child development milestones is key in recognizing when there is a problem and is very important for early intervention. According the the American Speech–Language–Hearing Association (ASHA), 64% of parents are unaware of early warning signs. The ability to properly refer a child to therapy is in the best interest of the child.
With the Identify the Signs game, parents and child-care professionals will learn the signs of typical progression and signs that need referral. Players will listen to a child’s speech in an environment where they can replay until they are comfortable making the decision on whether or not the child needs to be referred to speech or language therapy.
Sample Intermediate Level Play
Evidence-Based Design Elements:
We incorporated the Self-Explanation Principle for Games in our prototype. This principle states that people learn better from games when they are asked to provide an explanations for their actions.
Research conducted by Cheryl Johnson and Richard Mayer (2010) determined that a possible boundary condition is that the rules remains as un-intrusive as possible. During the study, students performed better when they selected the correct reason for making the choices from a drop down menu as compared with students who typed in their explanation in an on-screen text box. Johnson and Mayer propose this increases deeper reflection on the academic content, or generative knowledge.
This project focuses on the best practices in compositional design conveyed through online video medium. Good composition is based on attracting the viewers eye and engaging the viewer by guiding the eye throughout the material. A screencast is a video record of a desktop or mobile screen, often with audio or text overlay.
Learning Portal Prototype for Adult Learning
The theory of adult learning or Andragogy (coined by Malcolm Knowles), focuses on best practices for adults to learn. Key points include: adults must know why they are learning; adults must feel in control of their learning; learning must relate to the adult's own experience; the adult learner needs readiness to learn.
My team applied the andragogy best practices to the creation of a learning portal about San Diego Tide Pools.